Making a skate video hasn’t changed much over the years. Day after day, a group of skaters and a filmer work together to document the best footage. A few years go by, even though it was thought that it would take a few months to a year at most, and it’s close to finished. The skaters get good footage, the songs are chosen, and the editing begins.
What has changed is the way the hard work—in this case 3 years of the cliché blood, sweat, and tears—gets published. The straight-to-YouTube release has become completely ubiquitous now, but I already went over that in a previous post.
It may seem like I am strongly against skate videos all over the Internet, but that’s not completely true. I really do like how it can connect with and be featured to people across the world who otherwise would have never seen or heard of the skaters, the video, or even skateboarding in general. I’ve been told by a few people I’ve only talked to online that my first video, Illicit, got them into filming skateboarding. To me, that is absolutely insane, and it inspires me beyond belief to hear that—especially after watching their own videos and seeing what great stuff they’ve gone on to produce.
Where I’m at now is trying to find a balance of first getting as many DVDs onto TVs (again, a previous post goes over why this is important to me) while at the same time using social media to continue to showcase and connect with—maybe even inspire—people all over.